Originally posted by Mad Dog:
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Originally posted by SlyFox:
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Originally posted by Mad Dog:
-Free or very reduced spectator entry.
Dan
I see this one all the time. What you are basically doing is granting free entry to every single friend/family member currently entering the track with racers and paying the $10 gate fee or whatever. Would cost the track half or more of their revenue and likely not entice a single new spectator nor sell any hot dogs.
Only way this possibly works is if the free/reduced entry people are barred from the pit area somehow.
These suggestions (all of the ones I've listed) are NOT meant to be used as an every day format, only periodically, to incentivize spectator attendance or to cultivate new participation from those whom may not have normally attended an event. The reduced or free entry is not meant for the "crew" that usually attend the events on a normal basis, DAH! If you have difficulty in believing reduced/free SPECTATOR entry could be profitable for the track, just look to the events such as ones where Norwalk (Summit Motorsports Park) has offered this for a number of their events. It packs the stands and the lines at the concession areas are nearly endless at times. You may not get a ten $pot from them when they come through the gate but they buy the beer and hot dogs that the track has a VERY handsome profit margin on...
It's simply a marketing tactic. Without an affordable opportunity for some, a new or perspective customer may never attend an event. These suggestions are just that, suggestions, take em or leave em. What works for some may not for others. With that said, there are plenty of examples of this tactic having a fair level of success.
While the rest of us have offered our suggestions, I notice you have not, only your negativity, to each his own I guess...
Dan