CAMPING WORLD ENTERS MULTI-YEAR PARTNERSHIP AS NHRA PRO SERIES SPONSOR
GLENDORA, Calif. – Camping World, the nation’s largest retailer of recreational vehicles (RVs), RV accessories, and RV-related services, has partnered with the world’s largest motorsports sanctioning body to become the sponsor of NHRA’s premier professional series, which will be known as the NHRA Camping World Drag Racing Series.
“I look at NHRA and I see a growing and loyal fan base,” said Marcus Lemonis, chairman and CEO of Camping World. “NHRA recognizes the product it has in the sport of drag racing and its responsibility to serve its fans. We at Camping World look forward to this new relationship.”
The sponsorship, beginning immediately, will be in full swing as the NHRA celebrates its 70th anniversary and Camping World celebrates its 55th year in 2021. The sponsorship is an ideal fit for both organizations. For more than five decades, Camping World has proudly offered specialized products and accessories, expert advice and professional service to RV owners and campers. NHRA’s drivers, teams and fanbase are deeply-rooted in RVs, camping, towing and outdoor living.
“Camping World has a strong history in motorsports, and we can’t wait to introduce them to the incredible action of NHRA’s 11,000-horsepower, 330-mph racing,” said NHRA President Glen Cromwell. "Our fans, drivers, teams and partners are thrilled about the potential of this relationship as we welcome Camping World as a partner and entitlement sponsor for the NHRA and its premier series.”
Throughout the life of the sponsorship, the NHRA is expected to deliver growth and fan retention for Camping World. Camping World, which has more than 160 locations nationwide, will also have a significant presence at NHRA national events and on NHRA’s television coverage with the FOX broadcast network and Fox Sports 1 (FS1).
About Camping World
Since 1966, Camping World has proudly offered specialized products and accessories, expert advice and professional service to recreational vehicle owners and campers. We've grown from a single store in Bowling Green, Kentucky to the nation's largest retailer of RVs, RV accessories and RV-related services. With over 160 Camping World and Gander RV & Outdoor SuperCenters nationwide, a full-service call center and comprehensive website featuring thousands of quality products for RVs, camping, towing and outdoor living, Camping World and Gander RV & Outdoors is the premier one-stop-shop for everything RV.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.
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Contact: NHRA Communications, (626) 914-4761
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So awesome to see a new Major Sponsor signed for NHRA drag racing during all the Covid crap. As people say, when one door closes, another one opens. Besides Camping world being a great fit it also opens the doors to many other sponsor opportunities that were restricted by Coke
Ed will be pissed that you posted this
I guess last week when DaShoe posted this he was right! Glad to hear this.
Given the sponsorship scene across the motorsports spectrum, this is a huge deal. And that it came together in ~2 weeks? Crazy...
I'm not going to assume it's a massive money haul for NHRA, but one has to assume it's at least equal to the Coke deal (~$5 million/year). Considering that NASCAR is essentially begging for scraps nowadays when they used to get $40mil/year from Sprint, this is a big "get". Welcome aboard, CW.
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It stands to reason the sponsorship amount is per race! If you were camping world, would you agree to a set amount per year, not knowing how many races were actually gonna transpire?
Why would 2021 be any different than 2020?
Hope for the best, plan for the worst! No?This message has been edited. Last edited by: Mike Rietow,
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